Skip to main content

Marketing Your Software Without Magic

I have read many articles on " how to market your computer programs and have applied some of the techniques I got from  the articles. The writers of these articles are always convincing to an extent where someone who owns a software product would imagine of becoming very rich as soon as he/she applies the technique.
The bad news is it  does not always work out in some of these ways, at least for someone who doesn't have enough resources to hire marketers. In my previous post, I wrote about developers who give out their products for  free and also, I advised developers to charge something for their products.
In this article am stressing that a bit, how about giving out the trial/demo version of the full program for free instead of the giving the full version of the product itself. This method has always been the best. Because you will always go for a program that gives you what you need. If you don't think of buying a license, you will browse the internet day and night looking for a crack of that software and if you don' find the crack, you will be left with just two options BUY IT or LEAVE IT. Like I said, if the program really solves your problem like making you money, making your work easier, you must buy especially when its price beat that of other similar products.
We know the best way to market our programs but we just want magic, the truth is, THERE IS NO MAGIC. Just like people would say," no good thing comes easily"
SO let's KISS,
To make money in software development you have to do the following:
Build something very useful
Make a trial version of it
Put it on a website on the internet
Make sure the trial version is easy to download
Drive traffic to the site
Keep developing and maintaining the program

If you can do the following without being desperate of making money so fast, you will be surprised at what a great success it is going to be.
If 5000 of people who are really in need of the software downloads and run the trial version and finds it to be what they want, 4,000 will come back and pay willingly for the full version. The remaining 1,000 people wont come back because they can't afford it or because they found a better product that does the same thing at a cheaper price.
Here are some notes:
NOTE ONE: The trail/demo version of your program should not be totally useless, you should give at least 30 days trial for time based trial version and ensure the program has the basic features for feature-limitation based trial version.
NOTE TWO: Make sure that you don't give out everything to an extent where the user wouldn't border getting the full version because he/she already has all he/she needs.
"I wouldn't purchase a movie I have seen before".
The "KISS" used in this post was borrowed from Robert Kiyosakhi's book, "Rich Daddy And Poor Daddy". It simply means Keep It Simply Stupid.
Please, I would like to know what you think about this post in the comment section.
Thanks for reading.
Labels:

Comments

Post a Comment

Popular posts from this blog

HOW TO WRITE, COMPILE AND RUN C++ CODE ON LINUX KALI

Developing a C++ Program on Kali Linux Without Installing Additional Software This article is for hackers who want to develop a C++ program on Kali Linux without installing any additional software. Some might say you need to install a separate compiler or extra tools to write and run a simple C++ program on Kali Linux. However, I’ll show you how to do it right out of the box. Pre-installed C++ Compiler in Kali Linux Kali Linux comes with a pre-installed C++ compiler called g++ . We will use this to write and compile a basic "Hello, World!" program. Step 1: Check if g++ is Installed Open your terminal and run the following command: g++ -v If the compiler is installed, you should see version details. If not, you will get an error message. Step 2: Create a C++ File In your terminal, type: nano MyCpp.cpp This will create a C++ file and open it in the Nano editor. Step 3: Write the C++ Code Once Nano opens, enter the following C++ code: #include <...
1 comment
Read more

HOW TO INSTALL BLOGENGINE.NET WITH VISUAL STUDIO.

Yes there are lots of article on the internet that already describes how to do this, but that wont stop me from sharing my own idea on how I got mine rocking with visual studio 2012. Now here is the story, I woke up one morning and discovered I was departing from being a beginner programmer to a programmer who is at least worthy to be called a programmer. So I felt I needed to share my programming experience and the only known way I could do that, was to start blogging, hmmm... Just like you, I didn't like blogger, I needed  to be my own boss. So, I started my own blog project, but wait....  Why was I doing that when there are open source blog projects being developed and maintained by developers who are more "programmatically" experienced than I?. BlogEngine was the one I chose and the installation was a breeze. All I did was go to the site, downloaded the first zip file which is tagged "web", extracted it to my visual studio project directory, opened vi...
2 comments
Read more

LOAN MANAGEMENT SYSTEM (My Project Idea)

There are many companies that specializes on giving loan to people; they make their profits by collecting interest on any money they lend out, and before a loan can be given to any customer, the customer must provide a collateral and some details such as:  contact details and a reference/guarantor. When the loan is finally given to the customer, they charge interest based on the the amount given to the customer for a given period of time which could be daily, weekly, monthly or yearly.  For example, a company could be collecting interest based on a particular amount for a given period of time like: $200,000 loan would have an interest tag of $2,000  per month until the money is returned, and $100,000 would have an interest of $1,000 per month until the money is returned.  In  addition, the customers need to know when the time for them to pay their interest comes e.g.  at the end of the month or the timing model with which the calculation is being made. Usua...
11 comments
Read more