I have read many articles on " how to market your computer programs and have applied some of the techniques I got from the articles. The writers of these articles are always convincing to an extent where someone who owns a software product would imagine of becoming very rich as soon as he/she applies the technique.
The bad news is it does not always work out in some of these ways, at least for someone who doesn't have enough resources to hire marketers. In my previous post, I wrote about developers who give out their products for free and also, I advised developers to charge something for their products.
In this article am stressing that a bit, how about giving out the trial/demo version of the full program for free instead of the giving the full version of the product itself. This method has always been the best. Because you will always go for a program that gives you what you need. If you don't think of buying a license, you will browse the internet day and night looking for a crack of that software and if you don' find the crack, you will be left with just two options BUY IT or LEAVE IT. Like I said, if the program really solves your problem like making you money, making your work easier, you must buy especially when its price beat that of other similar products.
We know the best way to market our programs but we just want magic, the truth is, THERE IS NO MAGIC. Just like people would say," no good thing comes easily"
SO let's KISS,
To make money in software development you have to do the following:
Build something very useful
Make a trial version of it
Put it on a website on the internet
Make sure the trial version is easy to download
Drive traffic to the site
Keep developing and maintaining the program
If you can do the following without being desperate of making money so fast, you will be surprised at what a great success it is going to be.
If 5000 of people who are really in need of the software downloads and run the trial version and finds it to be what they want, 4,000 will come back and pay willingly for the full version. The remaining 1,000 people wont come back because they can't afford it or because they found a better product that does the same thing at a cheaper price.
Here are some notes:
NOTE ONE: The trail/demo version of your program should not be totally useless, you should give at least 30 days trial for time based trial version and ensure the program has the basic features for feature-limitation based trial version.
NOTE TWO: Make sure that you don't give out everything to an extent where the user wouldn't border getting the full version because he/she already has all he/she needs.
"I wouldn't purchase a movie I have seen before".
The "KISS" used in this post was borrowed from Robert Kiyosakhi's book, "Rich Daddy And Poor Daddy". It simply means Keep It Simply Stupid.
Please, I would like to know what you think about this post in the comment section.
Thanks for reading.
The bad news is it does not always work out in some of these ways, at least for someone who doesn't have enough resources to hire marketers. In my previous post, I wrote about developers who give out their products for free and also, I advised developers to charge something for their products.
In this article am stressing that a bit, how about giving out the trial/demo version of the full program for free instead of the giving the full version of the product itself. This method has always been the best. Because you will always go for a program that gives you what you need. If you don't think of buying a license, you will browse the internet day and night looking for a crack of that software and if you don' find the crack, you will be left with just two options BUY IT or LEAVE IT. Like I said, if the program really solves your problem like making you money, making your work easier, you must buy especially when its price beat that of other similar products.
We know the best way to market our programs but we just want magic, the truth is, THERE IS NO MAGIC. Just like people would say," no good thing comes easily"
SO let's KISS,
To make money in software development you have to do the following:
Build something very useful
Make a trial version of it
Put it on a website on the internet
Make sure the trial version is easy to download
Drive traffic to the site
Keep developing and maintaining the program
If you can do the following without being desperate of making money so fast, you will be surprised at what a great success it is going to be.
If 5000 of people who are really in need of the software downloads and run the trial version and finds it to be what they want, 4,000 will come back and pay willingly for the full version. The remaining 1,000 people wont come back because they can't afford it or because they found a better product that does the same thing at a cheaper price.
Here are some notes:
NOTE ONE: The trail/demo version of your program should not be totally useless, you should give at least 30 days trial for time based trial version and ensure the program has the basic features for feature-limitation based trial version.
NOTE TWO: Make sure that you don't give out everything to an extent where the user wouldn't border getting the full version because he/she already has all he/she needs.
"I wouldn't purchase a movie I have seen before".
The "KISS" used in this post was borrowed from Robert Kiyosakhi's book, "Rich Daddy And Poor Daddy". It simply means Keep It Simply Stupid.
Please, I would like to know what you think about this post in the comment section.
Thanks for reading.
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